"We Are One"
Shirts Sold By NBA
partner with
NBA
ALL-MET ELITE
The
NBA and Adidas are teaming up to sell “We Are One” shirts, the idea for which
was born out of the Donald Sterling controversy. The Clippers website changed
their homepage to “We Are One” when Adam Silver handed down his lifetime ban of
Sterling, and now that concept has been turned into a commodity. All proceeds
will go to “anti-discrimination and tolerance organizations,” so the league
will turn no profit.
In
order to use the phrase, the league signed an agreement with We R One, a
clothing company out of Washington D.C. that owns the trademark. Former NBA
players and DC/Baltimore area natives Steve Francis, Sam Cassell are partners
in the company.
The
T-shirts come in four different styles. There are "We Are One" shirts
in a men's style of shirt with either the NBA or Clippers' logo on it under the
lettering of the slogan. There is also a women's cut with the Clippers' logo on
it and a youth style with the Clippers' logo on it. The men's styles sell for
$23.95 each, the women's style sells for $29.95, and the youth shirt sells for
$19.95.
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